Expo Animal 2013 | PEB

Concept, art direction and design for Expoanimal, PEB, an international competition and exhibition for dogs and cats. Rebranding and visual identity. Design of logo, posters, billboards, ads, flyers, brochures, tickets and exhibitor information package, among others. The identity is based on three-dimensional representation (folding) that creates the figures (animals) and the text (letters). The colors are strong and contrasting, representing the playful nature of the event and creating greater empathy with the audience (children and adults). — Conceito, direcção criativa e design para a Expoanimal, PEB . Rebranding da Feira: criação de logotipo e identidade visual. Design de cartazes, outdoors, anúncios, flyers, desdobráveis, bilhetes, dossiers de patrocinador e expositor, entre outros. A identidade é baseada na representação tridimensional (dobragens) que originam as figuras (animais) e o texto (letras). As cores são fortes e contrastantes, representando o carácter lúdico do evento e procurando maior empatia com o público alvo (crianças e adultos).

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